We’ve been Re-Distributed
Launch: 6 – 8 pm Wednesday 30th November 2011/ Exhibition
Open: 1st – 15th December
Artist Talk: Tuesday 6th December 12pm in ARTicle
You can already directly stream video using your laptop or mobile phone, and it is only a matter of time before the constant broadcasting of one's life becomes as common as email. And this is no new phenomenon or theory. People have been sending comical fragments of their home movies to T.V. clip show You’ve Been Framed since 1990. Web 2.0 and particularly www.youtube.com have, since around 2005, taken over this process and removed the need for an editor and even a presenter. More recently clips uploaded to www.youtube.com have been removed and re-broadcast on British television on the show Rude Tube presented by Alex Zane much in the style of You’ve Been Framed from two decades earlier but rated by the number of online viewings they have received.
This confusion of presentation techniques within mass media over the past few decades has been facilitated by changing technology both in industry and within a domestic setting. Hughes is really interested in this confusion. We’ve been Re-Distributed is a work which adopts various forms to reflect these tendencies and extends them through other means of communication and presentation. The work uses randomly found, selected and edited video presented via VHS projection, various forms of print based material and mass communication via email.
This process of selection, context changing and re-presentation highlights how society consumes media, how this affects the meaning of media and how we understand ourselves through this. We are now all potentially producers. The “We’ve” mentioned in the works title reflects not just the re-distribution of the material in the work but how societies position as viewers and consumers of media have been changed through web 2.0 and the opportunities presented by it.
Today we are seeing new kinds of communication in which content, opinion, and conversation often cannot be clearly separated. Consider also online forums or the comments below website entries: the original posts may generate long discussions that go in new directions, with the first item long forgotten.
1 And 2 Manovich, L; Art After Web 2.0 taken from The Art of Participation: 1950's to Now; pp.74 and pp.75; Thames & Hudson; New York; 2009